Names of Harley Davidson motorcycles

MILWAUKEE (WITI) — Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future – far into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally, the company and city officials are finalizing an agreement covering the next 75 years making Harley-Davidson the official motorcycle of the Sturgis Motorcycle Rally.

“Our brand has a little bit of rebel in it and we like to do things that are unique, different and fun, ” said Bill Davidson, VP of Harley-Davidson Musuem.

As part of the agreement, a permanent plaza will be built on Main Street in Sturgis that will include a stage for events, concerts and even weddings. The year-round location, which will be completed in time for this year’s 75th rally, will be the official Harley-Davidson destination for riders and fans alike.

“Harley-Davidson riders have attended the Sturgis Motorcycle Rally for decades. This new agreement will help fuel many more years of freedom, independence and rebellion for this iconic gathering, ” said Matt Levatich, president and chief operating officer at Harley-Davidson. “Riding is a passion passed down through generations, so it’s important we celebrate the legacy and history of Harley-Davidson in Sturgis, while helping creating new memories.”

“Riding is a passion passed down through generations, so it’s important we celebrate the legacy and history of Harley-Davidson in Sturgis, while helping creating new memories.”To ensure the new multi-purpose space builds on the legacy of the brand and is pure Harley-Davidson, the plaza will integrate bricks from the company’s Milwaukee headquarters, a building that once housed the company’s factory dating back more than 100 years.

During a news conference at the company’s headquarters, Harley-Davidson announced the planned agreement, which has an initial term and renewals running through 2090. To unveil the deal, Harley-Davidson removed a brick from the historic front entrance using a 2015 Harley-Davidson Street® 750 motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73 bricks from the headquarters’ famous motorcycle-only parking area will be delivered to Sturgis on Harley-Davidson motorcycles.