Honda Honda Motorcycle : Andrew Motoblog

Honda Honda Motorcycle

A collage of some interesting screengrabs from the latest Honda ad filmMumbai

In its second corporate campaign post the split with Hero, Honda Motorcycle & Scooter India highlights its logo - the wing - and its focus on rural India.

There are brand logos. And there are grand logos. The latter kind is conjured up mid-air by professional skydivers and shot using aerial cameras.

under the Sach Kar Denge Sapne umbrella thought. Atishi Pradhan chief strategy officer, Cheil Worldwide SW Asia, says, "HMSI made an ad in 2004-05 which showed a turbaned man putting mehndi on a young girl.Honda is Honda - Corporate Campaign Logo He made the wing mark design within the henna pattern, and he then looked up... and we saw that he is the Japanese MD of HMSI.

Now, nearly 10 years later, Honda is still making an ad showing the wing mark, and setting it amongst stereotypical touristy images of India? Really?"

YS GuleriaWhile she thinks it's a well shot ad with good music, Pradhan goes on to critique, "Honda UK made perhaps the world's first 'real time' ad in 2008, where skydivers formed the Honda logo. It was a huge success story. In India, so many years later, we get this vanilla version. Really? Akshay Kumar? Really?"

High, but not deep...

The film's core message is not lost on Pradyumna Chauhan, national creative director, McCann Worldgroup. "Honda is known for its technological superiority. It has huge lineage.Titus Upputuru So saying 'Honda is Honda', as a point to be put across to Indians after the split with Hero, is a very effective thing to do, " he appreciates, adding, "Being a Japanese company, Honda is trying to bridge that gap with Indians."

According to Chauhan, this kind of symbolism serves the purpose of creating a clear identity for Honda, independent of the baggage of its past relationship, and certainly helps "take the brand to the people."

"Throw in a mood song, shoot it well... and yes, the ad does its job of reminding people that it's all about flight and dreams, " he offers.

However, he adds, "But there's nothing in the ad that does this job with depth. How deeply does it connect? That's a big question mark. It's a likeable, feel-good film that will appeal to people who are slightly more 'visually literate' than the rest. But it stops at being a likeable film."

"How does the brand go deep into truly championing the dreams of Indians? That question goes unanswered. When you say Sach Kardenge Sapne, even if I were a half-literate, half-interested member of the audience, I would want to be rewarded with a deeper, clearer meaning, " Chauhan states.

You might also like

Jonathan Rea Honda Motorcycles CBR1RR Fireblade TV
Jonathan Rea Honda Motorcycles CBR1000RR Fireblade TV ...
Classic Honda Commercial- Western Honda Motorcycle Since 1964
Classic Honda Commercial- Western Honda Motorcycle Since 1964
Honda Vario 150 eSP Honda Motorcycle
Honda Vario 150 eSP Honda Motorcycle
New Honda Vario 110cc FI - Honda Motorcycle
New Honda Vario 110cc FI - Honda Motorcycle
Honda Honda GN4 10W-30 Motorcycle Oil - Gallon
Automotive Parts and Accessories (Honda)
  • Brand new, never opened, Genuine Honda GN4 Motorcycle Oil.
  • Conventional 10w-30. 128oz Gallon size.
  • One gallon per purchase.
Honda Wing Keyring Rubber Keychain Motorcycle 1 Pcs RW01
Automotive Parts and Accessories ()
  • Made of Rubber
  • High quality keyring.
  • Ready to use.
  • Quantity : 1 Piece.
  • Size width 6.0 cm x height 5.0 cm

Copyright © . All Rights Reserved