Honda Motorcycles Official site : Andrew Motoblog

Honda Motorcycles Official site

Honda CB 650

Honda – Leading Brand in Luxury & Passenger Automobiles

Honda is a Japanese multinational company registered under the name Honda Motor Co. Ltd. It is primarily concerned with the manufacturing of automobiles, commercial vehicles, luxury vehicles, power equipment, motorcycles, scooters, etc. Other notable products include – electric generators, jet aircrafts, engines, outboard motors, solar cells, etc. It has its headquarters in Minato City, Tokyo that is one of the biggest tech hubs in Japan. It was ranked as the 8th largest automobile manufacturing company in 2008 while it was the 2nd largest manufacturer in 2002. It is also world's largest producer of internal combustion engines, manufacturing over 14 million engines every year. Honda also has its own luxury automobile brand – "Acura".

Historical Foundation

Honda Motors was founded by race car mechanic Soichiro Honda. He initially started off making piston rings as an independent manufacturer and supplier to Toyota – a leading automobile manufacturing brand. The company also provided notable assistance during World War II by producing aircraft propellers for the Japanese Army. Soichiro sold the company to Toyota after its major manufacturing units at Yamashita and Itawa were destroyed in war and 1945 Mikawa Earthquake respectively. Honda Cars Philippines was established in October 1990 with an overall production capacity of 15000 units per year.

Ownership

After Soichiro had sold his company, he founded the Honda Technical Research Institute. In partnership with engineer Kihachiro Kawashima and Takeo Fujisawa, he was able of formally establish Honda Motor Co. Ltd in 1949.

The company is currently headed by President and CEO Takanobu Ito and Board Chairman Fumihiko Ike. Honda Cars Philippines Inc. is currently headed by Toshio Kuwahara as its new President & General Manager. His predecessor Tatsuya Natsume was transferred and posted in Brazil. Kuwahara aims to expand Honda's automobile business in Philippines with particular stress on marketing and understanding customer tastes & preferences. The company also stresses on establishing local manufacturing units to provide employment opportunities to Filipinos.

Products

Honda offers a wide range of car models for customers to choose from including various concept vehicles and racing models. The company's global product lineup is constituted by acclaimed models such as – Civic, Accord, CR-V, Legend, Fit, Odyssey and CR-Z.

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