Ninjas, Honda : Andrew Motoblog

Ninjas, Honda

Honda 250R on Pinterest | Cbr

The Honda Civic is a stalwart in the auto industry - a car with a legendary lifespan, a reputation for reliability, and a slew of loyal owners. Despite decades of evolution, however, there's one thing that the Honda Civic generally isn't: exciting. Honda is hoping to change the Civic's image with a new campaign for the 2012 model, and the company's efforts might pay off - if someone would bother to proofread the ad copy.

In theory, the Civic campaign works fine. Honda's ad agency, RPA, has imagined five extreme types of Civic owners - one for each of the 2012 Civic variants. The types are a spot-on match for the young, hipster target demographic: they include a zombie, a luchador, and, yes, a ninja. (Left on the cutting room floor: a pirate, a unicorn, and the double-rainbow guy.)

Each of those types is paired with one of the Civic variants. For example: "The Ninja, Aiko, is cute, innocent and deadly. A martial-arts phenom who's partial to red licorice and arcade games, she pairs well with the high-energy performance of the Si model." That serves the purpose of distinguishing each of the Civic models quickly and graphically. So far, so good.

The problem - apart from the fact that some believe the 2012 Civic itself is as exciting as a new toothbrush - comes in the campaign slogan: "To Each Their Own".

Now, if that doesn't immediately raise the hair on the back of your neck, great: just sit back, relax, and enjoy the rest of the campaign. If you're a grammar nerd, though, that slogan is a brick wall standing between you and the Honda Civic.

Grammar break

Without getting too Miss Crabtree too early in the day, the slogan's problem is that "each" and "their" should agree, but "each" is singular, while "their" is obviously plural. "To Each His Own" would've been fine, as would "To Each Her Own", but with either of those choices, Honda would've risked alienating 50% of its potential customers. Not good.

RPA would've had an easier go of it in a language like French, where there's a third-person, genderless possessive pronoun (e.g.). English speakers don't get that luxury, so the closest the agency could've come with this particular slogan would've been "To Each One's Own", which sounds terrible.

You might also like

2013 Ruckus SALE at Honda of Chattanooga / TN Scooters For
2013 Ruckus SALE at Honda of Chattanooga / TN Scooters For ...
ScooterGiant-review-Honda-SH125i
ScooterGiant-review-Honda-SH125i
Blue LED Integrated Turn Signal Mirror For Kawasaki Ninja ZX6R ZX10R ZX12R 250R Honda CBR 600 1000 RR F4i 600RR Yamaha YZF R1 R6 R6S Fazer FZR 600 Suzuki GSXR 600 750 1000 1300 Bandit
Car Audio or Theater (Tmsuschina)
  • Housing Color: Black; Lens Color: Smoke; Mirror size : L 5x W 2 7/8(12.7 cm X 7.3 cm)
  • Material: High Quality ABS Plastic; Back side with built-in LED Turn Signal (Color : Amber)
  • Includes Three Blue through mirror turn signal LEDs on each mirror side; Two Wires Connection for 12V System
  • Stem length: 3 1/2 ; Total Length 10 1/4(26cm); Adjustable mounting position.; Including mounting hardware
  • Fitment: 1987-2008 Honda CBR600 F1/F2/F3/F4/F4i CBR600RR; 1993-2004 CBR900/929/954 CBR900RR; 2004-2007 CBR1 CBR1RR; 2010-2011 CBF1; 1998-2006 ZRX 1200S/ ZZR1200...
Immortal Graphix Flaming Rose White Flower Motorcycle Tankpad Kawasaki Ninja ZX Suzuki GSXR Honda CBR Yamaha YZF Motorcycle TanK pad Gel Decal
Automotive Parts and Accessories (Immortal Graphix)
  • Superior quality
  • Made in the USA
  • No fading or peeling
  • Size is 8.5
  • Easy Application, UV resistant
Luyuan "Red" 2015 High Performance Mini Ninja Honda Clone Pocket Bike 40cc 4stroke, FREE Shipping , Same Day Handling
Sports (Luyuan)
  • Engine: 40cc Single Cylinder, 4-stroke
  • Gas Tank: 1.25 Liters / Fuel/Oil: Unleaded Premium Gas-No Oil Mixing is Needed.
  • Cruising Range: 30 Miles Per Tank
  • Air Cooled Maximum Speed: Up to 30+ mph
  • Brakes: Front and Rear Cross-Drilled
Blue LED Integrated Turn Signal Mirror For Kawasaki Ninja ZX6R ZX10R ZX12R 250R Honda CBR 600 1000 RR F4i 600RR Yamaha YZF R1 R6 R6S Fazer FZR 600 Suzuki GSXR 600 750 1000 1300 Bandit
Car Audio or Theater (Tmsuschina)
  • Housing Color: Black; Lens Color: Smoke; Mirror size : L 5x W 2 7/8(12.7 cm X 7.3 cm)
  • Material: High Quality ABS Plastic; Back side with built-in LED Turn Signal (Color : Amber)
  • Includes Three Blue through mirror turn signal LEDs on each mirror side; Two Wires Connection for 12V System
  • Stem length: 3 1/2 ; Total Length 10 1/4(26cm); Adjustable mounting position.; Including mounting hardware
  • Fitment: 1987-2008 Honda CBR600 F1/F2/F3/F4/F4i CBR600RR; 1993-2004 CBR900/929/954 CBR900RR; 2004-2007 CBR1 CBR1RR; 2010-2011 CBF1; 1998-2006 ZRX 1200S/ ZZR1200...
Champion Champion RA6HC (809) Copper Plus Small Engine Spark Plug, Pack of 1
Automotive Parts and Accessories (Champion)
  • Focused spark for maximum power
  • Exclusive Heat-Active alloy maintains stable operating temperature under all load conditions
  • Faster throttle response

Copyright © . All Rights Reserved