Suzuki Motorcycles Las Vegas
Suzuki brought the tribe together this morning in the spacious Joint performance space in the Las Vegas Hard Rock Hotel to unveil the 2015 Suzuki models. The biggest news is the introduction of the new 2015 GSX-S750 and the 2016 GSX-S1000 (yes, 2016) models we covered in separate articles, but that doesn’t mean the Suzuki news is over. With approximately 300 dealers in attendance, Suzuki Motor of America reps stepped on the stage to give a pep talk about where the company stands 549 days after its restructuring and to wow the crowd by taking the wraps off the 2015 model line.
The introductory speech from SMoA president Takeshi Hayasaki covered the big changes that have happened during the American subsidiary’s restructuring and what the immediate and long-term goals are for the company. He explained that the company had done the hard work of selling out old inventory and would now start working on necessary short- and long-term goals. The 2015 model year would work hard on special pricing to give the company a competitive edge. This would be achieved through price reductions on many important models. Finally, Suzuki would start to refresh the model lines with real improvements with the new GSX-S models as an example of this focus.
Among the interesting facts mentioned during the addresses by numerous Suzuki representatives was the statement that 95% of the models have a freshened look. Sales grew for the company, last year, and in many classes of motorcycles outpaced the improvement of the industry at large. For example, in the 600cc sport market, Suzuki was up 20% over the 2013 model year. Additionally, Suzuki’s numbers in the 501cc–650cc class were up 21%, while the company claims the rest of the market was down 9%. In the 1301+ cc market, sales were up 22% with the industry down 4%. This should come as a relief to the dealers who are all too aware of the lean times that forced the company’s restructuring.
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